How To Get More Customers In Your Door With Better Curb Appeal

aaron58216
2 days ago
3 min read

Effective signage remains one of the most powerful tools for local businesses, and in competitive markets like Ankeny and Iowa City, standing out is more important than ever. Here's how updating your storefront sign in 2025 can elevate curb appeal, attract more visitors, and increase revenue.

Why Curb Appeal Matters More than Ever

First impressions are 95% visual, and 2/3 of consumers admit avoiding stores with poor frontage . That one glance from the street determines whether they step inside—or keep going.

Enhanced exterior elements—including clean windows, fresh paint, and standout signage—can significantly improve perceptions of professionalism and quality. In turn, this influences both new and returning customers.

The ROI of Great Signage in 2025

Foot traffic boost: The International Sign Association and AIScreen report that exceptional signage can increase foot traffic by up to 32.8%.
Sales uplift: The U.S. SBA found that sharp, clear signs can improve business performance by as much as 150%.
Impulse buys & brand recall: Digital signs can trigger 17% more visits, with 20% of customers making impulse purchases, plus a 31% increase in recall.

In short, a show‑stopping sign acts like a 24/7 silent salesperson, drawing in both planned and unplanned visits.

Designing a Sign That Works (with 2025 Edge)

1. Visibility • Readability • Day‑Night Appeal

Opt for large dimensions and bright LED illumination to stand out in busy areas.
Choose high‑contrast fonts that are readable from 50+ feet—even at night.

2. On‑Brand Aesthetics

Use consistent brand colors, typography, and logo to reinforce identity.
Match stylistic tone—sleek for high‑end shops, playful for cafes.

3. Creative Elements

Add 3D channel letters, neon accents, or even dynamic digital inserts.
Incorporate AI‑driven digital displays to rotate specials, events, or live updates.

4. Supporting Signage

Include wayfinding, parking info, and A‑frame sidewalk signs for daily promotions.

Real Results in Ankeny & Iowa City

A café in Ankeny upgraded to an illuminated façade sign and saw foot traffic rise by ~20%, translating into consistent revenue gains.
In Iowa City, a boutique introduced a creative window sandwich‑board and recorded a notable uptick in both walk‑ins and sales.

Staying Ahead: 2025 Signage Trends

According to Signmakers, top signage trends this year include:

Digital displays with interactive content
Smart integration (e.g., QR codes linking to online offers)
Eco‑friendly materials, like recycled acrylics and solar‑powered lighting
Rotating seasonal or event‑based aesthetics
Integrated wayfinding & branding elements

Choosing Your Signage Partner

For tailored, professional results in Ankeny and Iowa City, consider working with CR Signs, specialists in:

Local code compliance & zoning experience
Full-service design, manufacturing, permitting, and installation
2025’s latest materials like low‑energy LEDs and weather‑proof digital panels

FAQs (with a Fresh Perspective)

Q1: How quickly does a new sign pay for itself?

A: Many businesses see ROI within weeks to months, thanks to increased visibility and walk-ins.

Q2: Static vs. digital—what’s best?

Use a blend: digital for rotating content and energy-efficient static for constant branding. Many report 30–50% long-term cost savings with digital after setup .

Q3: Are there local regulations in Ankeny/Iowa City?

Yes—city codes often govern size, illumination, and placement. A professional firm can handle permits seamlessly.

Q4: How often should I update my design?

Maintain core sign design for 3–5 years, but refresh digital content seasonally to stay relevant and engaging.

Q5: Can signage also aid internal navigation?

Absolutely—wayfinding signs and window graphics enhance customer experience and can reduce confusion & staff assistance needs.

Action Plan for 2025

Audit your storefront: Assess current sign visibility and appeal.
Update or replace: Prioritize modern, attention‑grabbing elements.
Integrate digital & eco‑friendly features: For sustainable and cost‑effective upkeep.
Track effectiveness: Use footfall counters or POS data to measure impacts.

Conclusion

With expert design, modern materials, and strategic placement, your 2025 sign can become the silent ambassador for your brand—enhancing curb appeal, engaging both locals and visitors in Ankeny and Iowa City, and driving measurable growth.